ADK kicked things off with a multi-pronged approach featuring a wide variety of strategic initiatives. Within the updated voice and tone standards, we began cranking out high-quality, SEO-focused content with regularity, covering topics relevant to both their target audience and Mercer’s core services and products. To house all this new content, we helped strategize and design a brand new on-site blog: The Knowledge Library.
Recognizing their need for various forms of content to use in marketing campaigns, we then designed and created custom content templates for infographics, whitepapers, tip sheets, and more. With all of these moving parts, ADK launched several successful paid advertising campaigns on social media in 20+ countries across 3 continents.