Experience mapping has become a very popular approach to visualizing and aligning an organization around the experiences they are creating…
Alex Fedorov
VP of Design
Dear [product/service/process], We have to talk... It's not you, it's me... Yes, this is a "Dear John" letter. But it's…
Sam Zoloth
Head of Growth
In our last few Design Sprint Shorts, you’ve identified your key personas and mapped their full experience and pain points…
