Author Alex Fedorov

What We Learned From UX Fest

UX Fest is scarcely more than two weeks in the rear view, but the memories of what we learned and…

The UX House Call

Consider the following scenario: A woman walks into her doctor’s office and sits down. The doctor notices the woman is…

Me, Myself, and I: Managing Multiple Product Profiles

For many of us, navigating through a digital product is relatively straightforward once we’ve used it a few times. You…

Designing Experiences People Need, Not Just What They Say They Want

Humans need to get stuff done. All day, and unfortunately, most nights, our brains auto-update a list of tasks, to-dos,…