The process started with ideation and discovery. We needed to understand the new generation of students and what motivates them to create a successful website. From there, we rearchitected the website from the ground-up, reinventing the navigation, and rethinking the purpose, message, and content of every page of the site. Our research showed that CAPA's audience, the snapchat generation, had short attentions spans and big expectations for what a website should do. They were also more likely to be using a mobile phone than any other group to do their research. So we built a mobile-first experience that told CAPA's story and spoke directly to the student audience in their voice. From a technical perspective, CAPA's marketing team had selected HubSpot as their inbound marketing and automation platform, so the HubSpot COS was selected as the content management system for the project.