Custom Hubspot COS Website

Redesigning an industry leader in the study abroad space to attract a Gen Z / millennial audience

Industry
Higher Education
Capabilities
Web Development
Website Design
CMS Integration
Digital Marketing
SEO
Technology
Hubspot
Hubspot COS
Salesforce.com

The Challenge

CAPA The Global Education Network has been a pioneer and an innovator in the field of study abroad for over 45 years. The company helps thousands of students from hundreds of Universities study abroad annually. With strong partnerships, the business was in a solid position but lacked a web presence to convince the snapchat generation to go abroad in an environment of growing political instability and increasing tuition costs. That's where ADK came in. Having partnered on multiple successful web development and digital strategy engagements, ADK and CAPA set out to totally reinvent their old and boring website.

We built a mobile-first experience that told CAPA's story and spoke directly to the student audience in their voice.
+309%

Organic search contacts grew by 309%

+138%

Web contacts grew by 138% YOY

Award-winning

We created an award-winning website that has delivered stunning results

THE SOLUTION

The process started with ideation and discovery. We needed to understand the new generation of students and what motivates them to create a successful website. From there, we rearchitected the website from the ground-up, reinventing the navigation, and rethinking the purpose, message, and content of every page of the site. Our research showed that CAPA's audience, the snapchat generation, had short attentions spans and big expectations for what a website should do. They were also more likely to be using a mobile phone than any other group to do their research. So we built a mobile-first experience that told CAPA's story and spoke directly to the student audience in their voice. From a technical perspective, CAPA's marketing team had selected HubSpot as their inbound marketing and automation platform, so the HubSpot COS was selected as the content management system for the project.

We rearchitected the website by reinventing the navigation & rethinking the purpose, message, and content of every page of the site.

WHY ADK?

CAPA needed a delicate blend of marketing, user experience, and HubSpot COS expertise. ADK brought all of this. ADK's marketing team developed a deep understanding of CAPA's audience and tailored every element of the user experience toward the goal of lead nurturing and generation. Together, we created an award-winning website that has delivered stunning & transformative results. In Fall 2017, the first recruitment cycle post-launch, web contacts grew by 138% YOY and organic search contacts grew by 309%.