The new responsive website was rich with product imagery and helpful descriptions. It also featured friction-free lead-generating forms for prospects and distributors to "start their estimate". Meanwhile, ADK’s content team re-architected and then adapted the entire website’s content to the new Wordpress CMS platform. Leveraging SEO and UX content best practices to engage users, the new site included a keyword-friendly new domain and URL structure.
Part of the SEO strategy also involved refreshing their product content with a more user-friendly and keyword-focused approach. To round it out cohesively, Span Tech received updated brand standards that helped further differentiate them from their competitors. Through a huge spike in organic traffic, SpanTechConveyors.com was able to generate more digital leads than they had ever hoped for. Since the new website launched, they've received nearly one new lead every day. The YoY results were also impressive: 1500% increase in sessions, 218% increase in session duration (despite a brand new domain).