Whiteboards were the people-powered tool to mark success for ALKU recruitment teams and the staffing firm quickly grew from less than 100 in one office to 500 across six. While the boards were crucial, they lacked scalability in a digital world, which hampered the firm’s growth.
ALKU knew they needed to keep that real-time visibility of recruiter wins and client fulfillment updates made possible by their whiteboarding system. What they didn’t know was how to keep the essence of the whiteboards but make it scalable.
Going digital was the only way to replicate collaborative and constantly updated communication across six locations in a human-centered way. They first tried cameras but couldn’t replicate the magic of the whiteboard’s real-time personal and team wins across all locations.
With 80% of the firm’s personnel relying on the real-time whiteboard data, they first looked to off-the-shelf software before an immediate cultural kinship with the ADK team formed during a wider search. A shared understanding of what made ALKU special convinced the two firms that a custom approach was the answer.