Crafting a digital experience that connects men to mental health resources
Screening for Mental Health, Inc. (SMH) is a non-profit that seeks to create a world in which mental health is viewed and treated with the same gravity as physical health. Research shows that men are on average more likely to not acknowledge and address mental health issues. When SMH received a grant to reduce the stigma around men's mental health issues and promote healthcare options to men in Massachusetts by redesigning the MassMen website, they called on the ADK team.
The previous incarnation of the Massmen.org site was clinical, sterile, and didn't engage users. ADK Group sought to create a new modern website experience and with a look and feel that would welcome and engage its male target audience. ADK's design team completely reinvented the website - from colors, fonts, and photography to page layouts and interactions - to create a masculine yet inviting experience.
Screening for Mental Health is a long time ADK partner. After several successful projects together, we have become trusted partners and advisers to the SMH team on web development, design, and digital marketing initiatives. With this project, we were proud to be able to deliver a beautiful web design in a timely and budget friendly manner for our friends and partners at SMH.