Case Study

Sleeping Dog Properties, Inc. Website Redesign

The Objective

Building a stunning digital experience for Boston's leading luxury homebuilder

Sleeping Dog Properties, Inc. is a leading luxury residential and boutique commercial contractor in Boston and throughout New England. The company has been in business for over 25 years, and facing increased competition, the owners approached the ADK team for a redesign. They were looking to promote their high-end work and showcase the photography of the stunning spaces that they create using the latest web technologies. Working together, we developed a redesign strategy that would reach and appeal to a high-end clientele by portraying the attention to detail and luxury contracting experience that makes Sleeping Dog Properties unique.
The Objective
The SolutionThe SolutionThe Solution

The Solution

ADK designed and built a stunning yet simple design that brought the captivating photography into focus, while also planning for search engine visibility and performance. The new website designs stayed true to Sleeping Dog Properties' premium brand and reflected the attention to detail that Sleeping Dog Properties, Inc. pays to each project. Leveraging our experience in SEO and luxury homebuilding, design, copywriting and imagery come together on the Sleeping Dog website to captivate the user and tell a compelling company story. The site was designed mobile-first and was built on WordPress - making it easy for Sleeping Dog to edit and add content to support the company's continued growth.

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Having worked with Sleeping Dog Properties, Inc. for over 5 years, ADK had developed a deep understanding for the Sleeping Dog brand and the company's audience of discerning luxury construction customers. With this unique background - our team of talented web designers, copywriters, and digital strategists were able to deliver a website that has shown impressive results. Within the first 6 months of launch, organic traffic had already increased by 18%, mobile users had increased by 46%, and web leads are growing. That's Building Better.

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