Case Study

Startup Digital Strategy and Development

The Hot Take

Go-to-market digital strategy and custom website development for a disruptive data storage start-up

The latest venture of cloud storage pioneers David Friend and Jeff Flowers (the founders of Carbonite), Wasabi Technologies is an upstart cloud storage provider that is taking on the biggest fish out there, Amazon Web Services. With a compelling product that was rapidly approaching launch-readiness, Wasabi needed a web design and development partner that could move as fast as they were. That's where we came in.

The Hot Take


ADK's user experience, web development, SEO, and digital strategy teams quickly became an extension of Wasabi's team - anticipating needs and moving fast and smart to ensure that the website kept pace with the company's evolution. Collaborating closely with Wasabi's marketing and technology leadership and external PR, content, and creative partners, ADK has taken from a simple Launch Countdown landing page built over a weekend to a content-rich, high-performance website befitting one of Boston's hottest startups. Through constant change the site has delivered a consistely excellent user experience with modern animations, smart interactive content, and a streamlined navigation experience.

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Fast Results

ADK's digital strategy, SEO, and web development teams worked alongside our Wasabi partners to take Wasabi's search presence from non-existent to a strong contender in the competitive world of cloud storage web searches. Now that's hot.

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