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Now that you’ve built personas, it’s time to move on to the next activity: journey mapping. To create a journey map, you’ll flesh out the full end-to-end experience for each of your personas and identify pain points along their experience. This will help you prioritize which problem to solve in the rest of the Design Sprint. Learn how to build journey maps by watching the Design Sprint Short below.

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Send us an email if you have any questions about our Design Sprint process or want to discuss whether your challenge would benefit from one.

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Wait, what’s Fresh Tilled Soil doing on ADK?
Fresh Tilled Soil (FTS) was one of the Northeast’s premier user experience and product design agencies. In 2019, FTS joined forces with the technologists at ADK to create one of the most proven digital product teams in the space! Learn more here.