In an industry that struggles with consumer perceptions around quality, cost, and accessibility, a telemedicine startup needed a secure and sophisticated platform to provide personalized, quality online health services.
The pandemic cast a spotlight on the importance of telemedicine capabilities, but the founders of Firefly Health were at the forefront of this shift long before that. Doctors Andy Ellner and Jeff Greenberg had a plan for a telemedicine platform that wouldn’t just enable secure health services, but would help add personalization to a traditionally impersonal service.
In this relatively new space, FireFly Health needed a platform that would offer a great user experience and comply with HIPAA guidelines, which are critical for online medical services. To ensure a high level of personalization, the platform would require a custom CRM and an integrated ERM tool.