Grown
Challenge
While the flagship restaurant for Grown, a new brand founded by actress and singer Shannon Allen, was under construction, the company needed a website to help introduce Grown and tell its story.
Solution
Working closely with the Grown team, ADK Group developed a compelling website that reflected the brand, the restaurant experience, and told the unique story of the company’s founding.
Impact
Launching a sleek website to represent the brand as it launched its first of many restaurants helped create buzz and brand awareness, supporting Grown at its most critical time.
Startup Grown needed a website experience to support the brand as it launched its first restaurant.
While out one day driving around with her kids, Shannon Allen, a singer, actress, and wife of former NBA star Ray Allen, found herself in an emergency situation; her son, who has Type 1 diabetes, began suffering from a blood sugar attack. Frantically, Shannon searched for fast food for her son, and quickly realized there was nothing healthy she could get on-the-go.
Shannon’s experience led to her founding Grown, a healthy fast food restaurant that now has several locations in Florida’s Miami area. At the time the flagship restaurant was under construction, the Grown team realized they needed a website to help grow brand awareness and provide insight and background about the in-restaurant experience.
Working closely with the Grown team, ADK Group gathered information about the brand and its audience to inform the website’s design.
Grown is much more than a fast food restaurant; the story behind the brand is the hook that makes it a truly unique offering to people looking for a healthy option while on the road.
For ADK Group, the focus was creating a website that made critical connections to the in-restaurant experience so patrons would understand the brand’s story and its unique value.
ADK Group designed and developed a website that was a true reflection of the Grown brand, told the company’s unique and compelling story, and visually represented the in-restaurant experience. Establishing consistency between the restaurant and the website was key to helping Grown, well, grow.
Grown launched a restaurant and a website that together helped shape the brand and generate awareness at a critical time in its development.
ADK Group applied our expertise in website experience design to create a website that would help propel the Grown brand forward.
We also went on location at the flagship restaurant to help design the in-restaurant ordering experience. We leveraged our deep knowledge of the brand and its look and feel to elevate the customer experience whether they visited Grown online or in person.