Faculty members at an Ivy League business school in Boston needed to capture rich stories and data from hundreds of alumni. They weren’t satisfied with existing solutions and couldn’t do it manually.
At an Ivy League business school in Boston, a popular course called “Crafting Your Life” relied on students and faculty conducting interviews with hundreds of alumni to collect details about their lives.
Their team knew that the sheer size and scope of the project required a digital survey platform to make data collection easier. They needed a way to collect and analyze feedback and data, without ignoring the experience of the interviewees. After all, not everyone feels comfortable talking about themselves at all, let alone sharing intimate details about themselves.
Their unique needs disqualified existing products like Qualtrics. With vague ideas of what they wanted and didn’t want – and limited resources to get there – they needed to efficiently identify their best option. Up against both the clock and a budget tightened by recent funding restrictions, the team couldn’t afford to accidentally go down the wrong path.