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In our last Design Sprint Short, we went over the Who/Do exercise to pinpoint the audience you want to solve a problem for, and what their current workflow is like. Now that you’ve determined your audience, it’s time to dive deeper into their thoughts, feelings, and experiences with Empathy Mapping. During this exercise, you’ll take everything you know about your audience(s) and categorize this information into different categories. Learn how to do the Empathy Mapping activity in this week’s Design Sprint Short video below.

Watch this week’s Design Sprint Short:

Contact us if you have any questions about our Design Sprint process or want to discuss whether your challenge would benefit from one.

See all the videos in the series

Wait, what’s Fresh Tilled Soil doing on ADK?
Fresh Tilled Soil (FTS) was one of the Northeast’s premier user experience and product design agencies. In 2019, FTS joined forces with the technologists at ADK to create one of the most proven digital product teams in the space! Learn more here.